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Shapewear Brands Overview
Choosing the right shapewear can be a game-changer, especially when looking for comfort, support, and style. Below are some of the popular celebrity shapewear brands that offer excellent options for women over 40 with a mother’s apron stomach. These brands have been endorsed by celebrities and are known for their quality and effectiveness.
Skims Inclusive Line
Skims, founded by Kim Kardashian, is a brand that has taken the shapewear market by storm with its inclusive size range and diverse product offerings. The brand boasts sizes from XXS to 5X, ensuring that there is something for everyone.
| Feature | Details |
|---|---|
| Size Range | XXS – 5X |
| Shades | 10+ skin tones, from sand to onyx |
| Products | Bras, underwear, shorts, bodysuits |
| Special Lines | Adaptive lines for limited mobility |
Skims’ commitment to inclusivity and diversity is evident in its extensive range of sizes and skin-tone shades. For more on the history of shapewear, visit our article on the history of shapewear.
+Body by Julia Haart Powersuit
The +Body by Julia Haart Powersuit offers a bespoke fit and is made with a unique material called “Powerbond 2.0.” It is available in sizes up to XXXL and includes different cup sizes from A to F.
| Feature | Details |
|---|---|
| Price | ~$200 |
| Size Range | Up to XXXL |
| Cup Sizes | A to F |
| Material | Powerbond 2.0 |
The Powersuit is designed to offer a custom-fitting feel, making it a luxurious option for those seeking high-quality shapewear. For tips on choosing the right size, check out our guide on choosing the right size.
Bali Shapewear Bodysuit
Bali’s shapewear bodysuit is a more affordable option, priced at around $60. This bodysuit features a built-in underwire bra and is recommended for its fit, form, fabric, and fashion by celebrity stylist Ali Levine (NYMag).
| Feature | Details |
|---|---|
| Price | ~$60 |
| Built-in Bra | Yes |
| Design | Peekaboo lace |
| Endorsement | Ali Levine |
This bodysuit provides excellent support and is designed to be both functional and stylish. For more on the materials used in shapewear, visit our article on materials used in shapewear.
Wacoal Visual Effects Bodysuit
The Wacoal Visual Effects Bodysuit is designed for larger bra sizes, from 34C to 40DDD. It features a minimizer bra that provides both lifting and lessening without discomfort (NYMag).
| Feature | Details |
|---|---|
| Bra Sizes | 34C – 40DDD |
| Features | Minimizer bra |
| Comfort | No red marks, easy removal |
| Support | Lifting and lessening |
This bodysuit is ideal for those who need extra support and comfort, especially for larger bust sizes. For more information on different types of shapewear, visit our page on types of shapewear.
These brands offer a variety of options to suit different needs, ensuring that you can find the perfect shapewear to enhance your confidence and comfort. For more information on trends and innovations in shapewear, check out our articles on trends in shapewear and shapewear innovations.
Celebrity Impact on Shapewear
The influence of celebrities on the shapewear industry is undeniable. From Kim Kardashian’s Skims to various influencer collaborations, celebrity endorsements have reshaped how women perceive and purchase body-sculpting garments. Let’s dive into the impact of celebrity shapewear.
Skims Success Story
Since its launch in 2019, Skims, founded by Kim Kardashian, has transformed the shapewear landscape. The brand’s rapid success is evident, with Skims making $2 million within the first few minutes of launching. Skims has not only become a household name but also reached a valuation of $4 billion, making it a dominant player in the industry (Storyclash).
Skims has redefined body-sculpting innerwear, making it more socially acceptable and trendy. The brand’s inclusive line caters to a wide range of body types, promoting body positivity and self-confidence.
| Launch Year | Initial Sales | Current Valuation |
|---|---|---|
| 2019 | $2 million (within minutes) | $4 billion |
Influencer Collaborations
Skims has leveraged high-profile celebrity collaborations to boost its brand visibility and appeal. Celebrities like SZA, Cardi B, Kate Moss, and Snoop Dogg have been part of impactful and viral photo shoots for Skims. These collaborations have significantly contributed to the brand’s success and popularity.
The power of influencer collaborations lies in their ability to reach diverse audiences. By partnering with celebrities from various backgrounds, Skims has been able to connect with a broader demographic, including women over 40 with a mother’s apron stomach.
The Power of Celebrity Shapewear Endorsements
Celebrity endorsements have consistently proven to be a lucrative investment for companies. Brands engaging in celebrity partnerships experience a significant increase in sales compared to those that do not (Forbes). The power of celebrity endorsements lies in their ability to create a sense of trust and credibility among consumers.
For instance, Kim Kardashian’s endorsement of Skims has made the brand synonymous with quality and inclusivity. Women trust that the shapewear will deliver on its promises, leading to increased sales and brand loyalty.
To learn more about the different types of shapewear influenced by celebrities, check out our article on types of shapewear. For insights into the history and evolution of shapewear, visit history of shapewear. If you’re curious about the materials used in these garments, explore materials used in shapewear. And for a deep dive into how these garments work, head over to how shapewear works.
Celebrity shapewear has not only revolutionized the industry but also empowered women to embrace their bodies confidently. The influence of celebrities will continue to shape the future of shapewear, making it an exciting space to watch.
Celebrity Shapewear: Stylist Recommendations
When it comes to finding the perfect shapewear, stylist recommendations can help you make informed decisions. Here are key factors to consider:
Comfort and Confidence
Stylists emphasize the importance of comfort and confidence when it comes to shapewear. Quality shapewear should be thin, seamless, and comfortable to wear. Celebrity stylist Marissa Pelly suggests that comfort is essential for feeling confident in any outfit (Hollywood Reporter). For more on how shapewear can boost confidence, check our article on shapewear and confidence.
Quality Fabrics and Fit
The fabric and fit of shapewear are crucial for both comfort and effectiveness. Marissa Pelly recommends brands like Commando and Skims for their high-quality fabrics and extensive range of options (Hollywood Reporter). These brands are known for their seamless designs and durable materials that offer both support and comfort. For more information on the materials used, visit our page on materials used in shapewear.
| Brand | Fabric Quality | Comfort Level | Size Range |
|---|---|---|---|
| Commando | High | High | XS-3X |
| Skims | High | High | XXS-4X |
Layering Shapewear for Versatility
Stylists recommend experimenting with different types of shapewear and even layering them to target various areas of the body. Layering can provide additional support and create a smoother silhouette. For example, you might layer a high-waisted brief with a shaping camisole to address both your midsection and upper body.
For tips on choosing the right shapewear for different outfits, read our article on shapewear for specific outfits.
By focusing on comfort, quality fabrics, and fit, and experimenting with layering, you can find the perfect shapewear to enhance your confidence and style. For more detailed guidance, visit our pages on types of shapewear, choosing the right size, and shapewear for different body types.
The Future of Shapewear
Lizzo’s Yitty Brand Launch
Lizzo is launching her own shapewear brand called Yitty, aiming to revolutionize the industry by empowering individuals to take ownership of their physical presence and identity. The brand will offer different levels of compression and styles, giving you autonomy in choosing how you want to shape and present your body. Yitty will feature three collections: Nearly Naked, Mesh Me, and Major Label.
- Nearly Naked: Designed to shape and firm natural curves comfortably all day.
- Mesh Me: Offers styles that can be worn as underwear or outerwear.
- Major Label: Consists of lifestyle pieces.
The sizing will range from a 6X to an extra small.
Empowering Body Positivity
Lizzo’s brand, Yitty, is set to challenge traditional notions of shapewear that are often rooted in shame. Instead, Yitty aims to empower you to embrace and celebrate your body in a way that aligns with your self-perception. The brand’s mission is to offer clothes meant to be worn as outer garments, making them sexy, liberating, and empowering.
Yitty’s approach to shapewear is not about hiding or altering your body but rather enhancing your natural curves and making you feel good about your appearance. This aligns perfectly with the ongoing body positivity movement, which encourages individuals to love and accept their bodies as they are.
Inclusivity and Fabric Options
Inclusivity is a core principle of Yitty. The brand will offer fabrics with varying compression strengths and a multitude of fleshtones, ensuring that you can find the perfect fit and feel. Lizzo has partnered with Fabletics to leverage their existing technology and fabric selection, bringing her vision to life.
| Collection | Features | Sizes |
|---|---|---|
| Nearly Naked | Shapes and firms natural curves | XS – 6X |
| Mesh Me | Can be worn as underwear or outerwear | XS – 6X |
| Major Label | Lifestyle pieces | XS – 6X |
The future of shapewear is not just about enhancing appearances; it’s about making you feel confident and comfortable in your own skin. Lizzo’s Yitty brand is a testament to this evolving landscape, offering inclusive, empowering, and versatile options for everyone.
For more insights on different types of shapewear, check out our article on types of shapewear. If you’re curious about how shapewear has evolved over the years, visit our piece on the history of shapewear. To make an informed decision, read our guide on choosing the right size.